Buy Apple’s new device regardless of the price… but there’s a catch

Harold Mann
2 min readJun 3, 2023

This is not investing advice. Contact your financial advisor before making any purchase decisions.

Tech enthusiasts lunge for pretty much whatever Apple releases (maybe not the $5,000 monitor.) Any seasoned fanboy or fangirl will know that the launch price of any new device from the Cupertino giant will be as jaw-dropping as any technology inside the box.

What to do? Wait and miss out on all the fun? Or buy it knowing it’s going to be lighter, cheaper, faster and all around better in a matter of months or years?

Is your original Apple 3G phone in a box somewhere at home? How about that original Apple Watch? Any old Powerbooks with a curiously expanding battery pack? You know how quickly the tech cemetery grows.

What if you could somehow get the excitement of buying an item the moment it launches but not lose money, regardless of what Apple charges for it? If you change your perspective, you might actually be able to pull it off.

Ever get a savings bond as a gift? Someone pays for it, you have to wait, then it’s worth more than they paid. It’s a nice gift. All you have to do is wait.

What if you do the same with the maybe-they’ll-announce-it headset? Buy it. Hold onto it. Wait. Then sell it when it’s worth more than you paid.

The only catch, of course, is that you have to leave it in the box, untouched. And you can’t open it. It’s just an item you are holding on to for a future owner.

It’s like buying futures, or a certificate of deposit, or any investment that has the chance to increase in value over time.

Do you have the patience and self-control? You can still say you bought it the day it was released. You just can’t open it or use it. But you’ll probably get your money back and maybe a heckuva lot more.

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Harold Mann

Co-founder of Mann Consulting and Clicktime. On the internet since 1979. Passionate about systematizing business, design, and radical candor.